Urban Wellness operates 2 boutique fitness studios (yoga, HIIT, pilates) plus a wellness café. Strong community but struggling with new member acquisition:
✓ Identified 150 target accounts (enterprise companies in financial services, healthcare, retail)
✓ Created tailored content for each segment
✓ LinkedIn ads targeting decision makers at target companies
✓ Sales enablement: content for every stage of buyer journey
✓ Email welcome series: 5-email onboarding for new members
✓ Monthly community email: exclusive tips, member spotlights, special events
✓ SMS reminders: class bookings, new class announcements
✓ Loyalty program: referral rewards, milestone celebrations
✓ Google Local Services ads
✓ Facebook/Instagram: targeted local audience (ages 25–45, fitness interests)
✓ Free trial offer: first class free + 7-day trial membership
✓ Referral campaign: existing members incentivized to refer
✓ Blog: 12 wellness articles (fitness tips, nutrition, mindfulness)
✓ Video: short workout clips, instructor interviews
✓ Events: monthly wellness workshops (free, lead generation)
| Metric | Baseline | Month 9 | Change | |
|---|---|---|---|---|
| Monthly New Members | 8–12 | 28–32 | +200% | |
| Churn Rate | 35% | 18% | -49% | |
| Total Active Members | 180 | 320 | +78% | |
| Monthly Revenue | $18K | $32K | +78% | |
| Social Followers | 420 | 2 | 100 | +400% |
| Email Subscribers | 200 | 1 | 200 | +500% |
