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Canada Address

Address: 1281 Hornby St, Vancouver, BC V6Z 0G8

Phone: +1 (778) 809 5074

Email: hello@vynzo.ca

London Address

Address: 71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ

Phone: +447397085272

Email: hello@vynzo.ca

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We help leaders take
transformational steps toward
a radically relevant brand.

(Play Reel) 00:00:32

Vynzo

Strategy

Website

SEO

Social Media

Paid Campaigns

Analytics

Patient Acquisition at Scale: Healthcare

Industry

Healthcare
(Multi Specialty Clinic)

Location

Canada

Duration

12 months (Ongoing)

Project For

Healthvue

THE CHALLENGE

Sector planning example. Client authorization, deliverables and measured results have not been verified.

  • Monthly patient inquiries: 35 to 45 (inconsistent, seasonal spikes)
  • Review traffic sources and relevant visitor intent
  • 3 different vendors managing social, ads, and website independently
  • No unified lead tracking or nurturing process
  • Review duplicated activity and coordinate channel responsibilities
  • Low visibility for specialty services; patients finding competitors instead

Business Impact:

(001)
Review appointment capacity and enquiry handling using verified clinic records
Vynzo Media
(002)
Revenue gap: Estimated ~$120K/year in missed revenue (based on the current capacity gap × average revenue per patient/visit)
Vynzo Media
(003)
Competitive pressure rising: 2 new clinics opened nearby (within the last 6 to 12 months / within X km), increasing competition for local search and patient demand
Vynzo Media

THE VYNZO APPROACH

The Vynzo Phase Studies
  • Phase 1: Discovery & Strategy (Weeks 1 to 2)
  • Phase 2: Foundation & System Build (Months 1 to 3)
  • Phase 3: Scaling & Optimization (Months 3 to 9)
  • Phase 4: Optimization & Expansion (Months 9 to 12)

0

Phase 1:

Discovery & Strategy

(Weeks 1 to 2)

We conducted a
comprehensive audit:

01

✓ Competitive analysis of 7 local healthcare competitors (messaging, channels, positioning)
✓ Patient journey mapping (how patients find, evaluate, and choose clinics)
✓ Website UX audit (identified 12 conversion barriers)
✓ Current digital presence assessment

Deliverable: 25 page strategic
roadmap outlining:

02

✓ Brand positioning and messaging strategy
✓ 12 month marketing calendar and initiatives
✓ Channel mix recommendation (budget allocation)
✓ Success metrics and monthly targets
✓ Team structure and resource requirements

THE VYNZO APPROACH {Phase 01}

0

Phase 2:

Foundation & System Build

(Months 1 to 3)

Website &
SEO:

01

✓ Review website usability, loading and enquiry journeys
✓ Review on page SEO, headings and structured content
✓ Plan relevant specialty landing page content
✓ Review lead capture and confirmation requirements

Social
Media:

02

✓ Audited existing accounts; rebranded and restructured
✓ Created comprehensive content calendar (20 posts/month across platforms)
✓ Content pillars: patient education, doctor spotlights, health tips, community engagement
✓ Launched Instagram Reels (procedure explainers, wellness tips)

Paid
Advertising:

03

✓ Google Ads setup (search + display + YouTube)
✓ Search campaigns targeting: "cardiologist near me", "orthopedic surgeon", "general practice"
✓ Display: retargeting website visitors
✓ YouTube: patient education and testimonial videos

Meta (Facebook/Instagram) campaigns

04

✓ Awareness campaigns (targeting local demographics, health conscious audiences)
✓ Lead generation campaigns (with landing page integration)
✓ Retargeting website visitors and email list

THE VYNZO APPROACH {Phase 02}

0

Phase 3:

Scaling & Optimization

(Months 3 to 9)

Budget Reallocation
Based on Performance:

01

✓ Google Ads (Search): $2,800/month (highest ROI) → increased to $4,200/month
✓ Meta campaigns: $1,500/month → optimized to $2,000/month
✓ Display: $800/month → reduced to $400/month (lower quality leads)

Creative
Testing:

02

✓ Compare suitable creative messages, visuals and calls to action
✓ Use approved patient stories only with valid permission
✓ Test enquiry wording against a defined goal
✓ Assess lead quality using verified campaign evidence

Video Content
Production:

03

✓ Doctor introduction videos (5 videos, 2 to 3 min each)
✓ Procedure explainer series (orthopedic surgery, cardiac testing, etc.)
✓ Patient success stories (3 detailed testimonials)
✓ Health education content (preventive care, wellness tips)
✓ Short form content for social (30 to 60 sec Reels and Stories)

SEO
Improvements:

04

✓ Review relevant specialty queries and search visibility
✓ Measure organic traffic using an agreed reporting period
✓ Confirm local search performance before reporting results

THE VYNZO APPROACH {Phase 03}

0

Phase 4:

Optimization & Expansion

(Months 9 to 12)

  • ✓ Advanced audience segmentation (lookalike audiences based on best patients)
  • ✓ Explored new channels (TikTok for younger demographic awareness)
  • ✓ Prepared expansion playbook for new location opening (Q4)
  • ✓ Established quarterly business review cadence with leadership

THE VYNZO APPROACH {Phase 04}

MEASUREMENT (Evidence pending)

Patient Acquisition

MetricBaselineEvidenceChange
Monthly InquiriesPendingPendingPending
Inquiry to Appointment RatePendingPendingPending
Monthly Appointments from MarketingPendingPendingPending

Cost Efficiency

MetricBaselineEvidenceImprovement
Cost per InquiryPendingPendingPending
Cost per PatientPendingPendingPending
Marketing ROIPendingPendingPending

Digital Presence

MetricBaselineEvidenceGrowth
Website TrafficPendingPendingPending
Organic Search TrafficPendingPendingPending
Organic Keywords RankingPendingPendingPending
Social FollowersPendingPendingPending
Social Engagement RatePendingPendingPending

Revenue Impact

MetricBaselineEvidenceImpact
Monthly Revenue (Patient Services)PendingPendingPending
Annualized Revenue LiftPendingPendingPending
Estimated 2 Year RevenuePendingPendingPending

Paid Media Performance

ChannelROASCPCConversion Rate
Google SearchPendingPendingPending
FacebookPendingPendingPending
InstagramPendingPendingPending
YouTubePendingPendingPending

REVIEW PRIORITIES

  • Predictable Lead Generation System: Shifted from hoping for patients to forecasting 140 to 150 inquiries/month
  • Unified Marketing: One team, one strategy, zero vendor conflicts
  • Operational Efficiency: Reduced marketing cost while increasing volume and quality
  • Market Position: Now recognized as specialty leader in cardiology and orthopedics
  • Expansion Ready: Playbook documented for rapid scaling to new location
  • Team Alignment: Internal staff now trained on marketing funnel and lead quality

Client permission and project evidence are required before outcomes or quotations can be published. Work for the named organization has not been verified.

Evidence review pending
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Canada Address

Address: 1281 Hornby St, Vancouver, BC V6Z 0G8

Phone: +1 (778) 809 5074

Email: hello@vynzo.ca

London Address

Address: 71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ

Phone: +447397085272

Email: hello@vynzo.ca

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