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Canada Address

Address: 1281 Hornby St, Vancouver, BC V6Z 0G8

Phone: +1 (778) 809 5074

Email: hello@vynzo.ca

London Address

Address: 71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ

Phone: +447397085272

Email: hello@vynzo.ca

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Vynzo

Brand Positioning

Content Strategy

Influencer Marketing

Email

Paid Campaigns

Consumer Brand: Sustainability Marketing & Brand Building

Industry

Consumer Goods
(Eco Friendly Apparel Brand)

Market

Direct to Consumer (DTC); eco conscious consumers

Duration

08 months

Project For

Sustainable Textiles

THE CHALLENGE

Sector planning example. Client authorization, deliverables and measured results have not been verified.

  • Monthly revenue: $25K
  • Customer acquisition cost: $85
  • Lifetime value: $200 (unhealthy 2.35x ratio)
  • Review repeat purchase behaviour using verified records
  • Brand awareness: Minimal; competing against large eco brands
  • Social following: 1,200 followers; low engagement
  • Messaging: Confused between product features, sustainability mission, lifestyle

THE VYNZO APPROACH

  • Refined messaging: "Wear Your Values" (combining sustainability + style)
  • Identified primary audience: eco-conscious, style-forward, 25–40 demographic
  • Created lifestyle narrative (sustainability integrated, not preachy)

  • Instagram Stories: behind-the-scenes, sustainable practices, user content
  • Blog: 10 articles on sustainable fashion, ethical production, lifestyle
  • UGC campaign: "#WearYourValues" customer photo contest
  • Influencer partnerships: 8 eco-conscious micro-influencers (30K–100K followers)

  • Welcome sequence: 4-email series celebrating purchase, brand story
  • Sustainability education: emails teaching care/longevity of products
  • Community building: monthly email with customer spotlights, impact stories
  • Loyalty program: points for repeat purchases, referrals, social sharing

  • Lifestyle imagery emphasizing values + style (not just green)
  • Audience: eco-conscious, sustainable product interests
  • Influencer-generated content in ads
  • Creative testing: "ethical fashion" vs. "sustainable style" messaging
  • Result: Found "built to last, beautiful forever" messaging drove 2.1x better ROAS

MEASUREMENT (Evidence pending)

E commerce/DTC Results

MetricBaselineEvidenceChange
Monthly RevenuePendingPendingPending
Customer Acquisition CostPendingPendingPending
Customer Lifetime ValuePendingPendingPending
LTV:CAC RatioPendingPendingPending
Repeat Purchase RatePendingPendingPending
Average Order ValuePendingPendingPending
Social FollowersPendingPendingPending
Email ListPendingPendingPending

Channel Mix

ChannelMonthly Revenue Contribution
Email MarketingPending
Paid Social (Meta)Pending
Influencer ReferralsPending
Organic/DirectPending

CAMPAIGN FOCUS

  • Clear product positioning
  • Relevant creative and content
  • Consistent customer communication
  • Campaign measurement and review
  • Retention and repeat engagement
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Canada Address

Address: 1281 Hornby St, Vancouver, BC V6Z 0G8

Phone: +1 (778) 809 5074

Email: hello@vynzo.ca

London Address

Address: 71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ

Phone: +447397085272

Email: hello@vynzo.ca

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