Sector planning example. Client authorization, deliverables and measured results have not been verified.
Critical Challenge: Q1 to Q3 is enrollment season; need to generate 400+ qualified inquiries to hit enrollment targets
(Weeks 1 to 2)
(Months 1 to 2)
✓ Explain programs, outcomes and verified instructor expertise
✓ Plan clear content for each relevant program
✓ Publish student stories only with approval
✓ Clarify questions and the enrollment process
✓ Review usability across mobile devices
✓ Video: 2 minute course overview (instructor introduction, learning outcomes, student testimonials)
✓ For each program: detailed curriculum, instructor bios, student reviews
✓ Social proof: employment rate post graduation, average salary increase
✓ Created 6 program specific landing pages (one per course)
✓ Each focused on pain point and outcome (“Stuck in your career? → Land your first data analysis role”)
✓ Offer: Free masterclass or course preview
(Months 2 to 5)
✓ Review relevant course and training search queries
✓ Write accurate advertising about program requirements
✓ Align landing pages with the search intent
✓ Verify enquiry costs and conversion before reporting results
✓ Awareness campaigns: “Is your career stalled?” (targeting career focused demographic)
✓ Consideration: “See what our students are learning” (video content, testimonials)
✓ Conversion: Free masterclass offer
✓ Audience targeting: Career minded, age 25 to 45, income 50K+
✓ Result: 2.1x ROAS, $3.20 cost per lead
✓ Course preview videos (5 to 7 min each)
✓ Testimonial videos: students discussing career impact
✓ Retargeting: ads to website visitors
✓ Result: Lower CAC, higher quality leads
(Months 3 to 6)
✓ Compare accurate program headline options
✓ Assess useful enquiries rather than headline clicks alone
✓ Test clear and appropriate calls to action
✓ Verify differences using reliable test evidence
✓ Plan a relevant introductory learning session
✓ Measure registrations using verified records
✓ Follow up with useful and approved learning content
✓ Verify enrollment outcomes before publication
✓ Review application fields for unnecessary effort
✓ State availability accurately without artificial urgency
✓ Explain only approved payment arrangements
✓ Verify application and admission conversion results
| Metric | Baseline | Evidence | Change |
|---|---|---|---|
| Monthly Inquiries | Pending | Pending | Pending |
| Inquiry Quality (completed app) | Pending | Pending | Pending |
| Admission Conversion Rate | Pending | Pending | Pending |
| Enrolled Students (7 month period) | Pending | Pending | Pending |
| Metric | Baseline | Evidence |
|---|---|---|
| Enrollments (7 month season) | Pending | Pending |
| Average Course Price | Pending | Pending |
| Revenue from enrollments | Pending | Pending |
| New annual enrollments | Pending | Pending |
| Annualized revenue | Pending | Pending |
| Metric | Baseline | Evidence | Growth |
|---|---|---|---|
| Website Traffic | Pending | Pending | Pending |
| Organic Search Traffic | Pending | Pending | Pending |
| Social Followers | Pending | Pending | Pending |
| Email Subscribers | Pending | Pending | Pending |
| Channel | Cost per Lead | Conversion to Enrollment | CAC | ROMI |
|---|---|---|---|---|
| Google Search | Pending | Pending | Pending | Pending |
| Pending | Pending | Pending | Pending | |
| Masterclass | Pending | Pending | Pending | Pending |
