Sustainable Textiles makes eco-friendly apparel with strong mission but struggling to scale:
| Metric | Baseline | Month 8 | Change |
|---|---|---|---|
| Monthly Revenue | $25K | $62K | +148% |
| Customer Acquisition Cost | $85 | $58 | -32% |
| Customer Lifetime Value | $200 | $380 | +90% |
| LTV:CAC Ratio | 2.35x | 6.6x | +180% |
| Repeat Purchase Rate | 15% | 28% | +87% |
| Average Order Value | $95 | $128 | +35% |
| Social Followers | 1,200 | 4,800 | +300% |
| Email List | 1,800 | 7,200 | +300% |
| Channel | Monthly Revenue Contribution |
|---|---|
| Email Marketing | 28% |
| Paid Social (Meta) | 35% |
| Influencer Referrals | 18% |
| Organic/Direct | 19% |
