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We help leaders take
transformational steps toward
a radically relevant brand.

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Vynzo

Partner Marketing

Sales Enablement

Content, Webinar Strategy

Email Campaigns

Speaking/Events

Software Development: B2B SaaS Partnerships & Enterprise Sales

Industry

Software/Technology
(Web Development Platform)

Market

Agencies and enterprises

Duration

09 months

Project For

Nexweb Solutions

THE CHALLENGE

Sector planning example. Client authorization, deliverables and measured results have not been verified.

THE VYNZO APPROACH

Partner
Program:

01

✓ Developed partner program with clear incentives
✓ Created partner enablement content (sales decks, ROI calculators, case studies)
✓ Webinar series for agency partners (how to use, success stories)
✓ Result: Built 80 partner network

Content for
Agencies:

02

✓ Case studies: showing agency success and client results
✓ ROI calculator: interactive tool showing cost savings
✓ Best practices guides: for agencies implementing the platform
✓ Video tutorials: platform features and workflows

Paid
Campaigns:

03

✓ Campaign planning for agency and enterprise audiences
✓ Platform messaging around verified product features
✓ Clear offers and consistent landing page communication
✓ Measurement against agreed campaign goals

Sales
Enablement:

04

✓ Product information organised by buying stage
✓ Guides for agencies evaluating the platform
✓ Follow up content for demonstrations and trials
✓ Sales materials based on documented product capabilities

MEASUREMENT (Evidence pending)

SaaS/B2B Results

MetricBaselineEvidenceChange
Monthly Trials (qualified)PendingPendingPending
Trial to Customer ConversionPendingPendingPending
Monthly New CustomersPendingPendingPending
Customer Acquisition CostPendingPendingPending
Annual Revenue (from new customers)PendingPendingPending
Partner NetworkPendingPendingPending

REVIEW PRIORITIES